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Inside FSG’s plans for Anfield redevelopment and tickets’ long-term view

It was the summer of preparation for Liverpool as sweeping changes to an ever-changing Anfield took shape, writes Paul Gorst.

The club’s task in recent months has been clear; to implement and execute the strategy that will modernize one of the most famous football stadiums on the planet.

The task of getting contemporary improvements to adhere to a place so steeped in tradition has not been an easy task for decision-makers at the top of the chain.

Relocating stadiums has simply never been an option for Fenway Sports Group club owners, so the income streams created from greater attendance were accepted as having to come from within Anfield a long time ago.

As a result, expansion rather than offshoring has always been at the top of FSG’s agenda.

General view outside Anfield (Image: (Max Maiwald / DeFodi Images via Getty Images))

But with one of the most famous football pitches located in the heart of a residential area, it’s a delicate tightrope that Liverpool have had to travel when it comes to the wider local community they serve in L4.

It’s been five years next month since the club unveiled the main stand to the highest live attendance since 1973.

A total of 53,075 crammed into the ground to watch the Reds tear up then-champions Leicester as Jurgen Klopp’s side won 4-1 that day.

Since then, attention has shifted to the end of Anfield Road, with the go-ahead given to increase capacity to 54,000 from an additional 7,000 earlier this summer.

The project was initially put on a 12-month hiatus on April 27, 2020 as the world continued to adapt and adjust to the new COVID-19 reality, before plans finally received the green light in June. .


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