Fluent Money launches the financial liaison division

“We have made the strategic decision to expand and develop in the bridge market because it complements our existing offer”

John Hardman was appointed CEO of Fluent Bridging Ltd to create the new branch of the company.

John has a background in the finance and banking industry for over 30 years, having held roles at RBS, Santander, Barclays and Aldermore Bank and most recently Bridging Finance Solutions where he was head of sales.

The Fluent Bridging brand will complement the group’s existing divisions, including Fluent Money, Fluent Mortgages, Fluent Lifetime and Fluent Protect.

CEO Kevin Hindley said: “At the senior level we have made the strategic decision to expand and develop into the bridging market as it complements our existing offering and solidifies our position as one of the leading UK mortgage brokers. We are delighted to welcome John to the team and look forward to working with our highly professional and regulated lending partners to deliver a high quality product and service. “

Giovanni commented: “Every member of Fluent’s senior management has a true pedigree and track record of success, so it’s an honor to be invited to join the group and build the short-term real estate finance arm. The whole team has clearly demonstrated hunger and a desire to be the best in every lending industry they are involved in, have a willingness to win and a clear strategy to achieve success by putting their customers and relationships with lenders first. My first role will be to undertake a quick recruiting campaign, targeting high caliber and experienced individuals who will calmly guide clients and brokers through what can be a stressful process, providing sound advice and guidance as they go.

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