During COVID-19 several home security brands saw a surge in sales, despite supply chain issues, as consumers dabbled in home improvement products and stayed at home no longer. Additionally, the increase in DIY and smart home advancements has increased options for consumers in the home security market, from legacy brands like ADT to new businesses like Cove.
Often times, consumers don’t start buying security systems until they are in the buyers mindset, like other home services like lawn care, pest control and warranties. residential. Home security service purchases usually start with searches, so it’s important for brands to prioritize high-intent keywords on their websites, leading consumers from search engines to landing pages or websites. websites with clear calls to action. Once there, promotions, comprehensive content and seamless online sales inspire consumers to make purchasing decisions, as demonstrated by the success of the following four home security brands.
1. Home security company ADT offers free quotes and freebies for purchase
In business for over 146 years, ADT is a brand that many consumers associate with home security. The security brand has evolved over time to incorporate new technologies and products into its services, including easy-to-use touch panels and the “ADT Control” mobile app, which allows customers to “remote access their smart connected devices, including lights, locks and thermostats to set up schedules, scenes and geographic fences for a fully automated connected home experience. ”
ADT also offers free quotes, easily accessible through a prospect form on the main page of its website. Additionally, to move shoppers from browsing to purchasing, ADT is offering a $ 100 Visa Reward Card with ADT that monitors purchases and system installations. Promotions and free giveaways, especially when it comes to limited-time offers, can help brands create buying urgency.
2. Vivint Smart Home Security promotes smart system on website and through social media content
For many security systems, becoming “smart” is the way to capture the attention of younger audiences and consumers who want options, from purchase to function, that are as transparent as possible. Vivint smart home, founded in 1999, with more than 20 million devices in homes in the United States and Canada, leverages the ease of use of applications and voice assistants to promote its full-service systems.
“Consumers can choose from a variety of products, including smart locks, lighting, cameras, thermostats, garage door control, car protection and security sensors. Homeowners can control their home using a single app or using their voice through Amazon Alexa and Google Home devices, ”Vivint explains on her website. Consumers interested in Vivint can opt for calls, texts, and emails for free quotes and more information on Vivint products. Customers with questions after installation, or curious buyers, can turn to the Vivint Instagram channel, where how-to videos are regularly shared, or the Vivint Blog which features articles on Vivint products and general content on the subject. ‘home improvement and safety.
3. Cove Security is distinguished by payment options and DIY installation for home security systems
The ability to pay in different ways has grown in popularity in recent years, with many consumers choosing alternative payment methods (like BNPL) to credit cards. Cove Security takes alternative payments a step further by offering consumers “Pay never or later. ”
Pay Never or Later allows consumers to pay $ 0 up front for their equipment (up to $ 250) and $ 25 or $ 35 per month for professional monitoring. If the Cove customer chooses to cancel before 36 months, they must pay for the equipment. If the customer does not cancel within 36 months, the material remains free. This payment plan is a win-win for Cove and for customers. Customers benefit from a lower initial cost, while Cove is able to scale registrations and promote a single payment solution. Cove also offers DIY installation, a growing trend in home security and an option for many consumers. prefer during the pandemic.
4. Frontpoint Security Offers Direct Sales To Consumers With A Robust Ecommerce Platform
Many security companies sell their equipment with installation, after a package has been agreed upon. Frontpoint, however, sells Direct to Consumers (DTCs) from its own e-commerce platform, letting buyers choose the equipment they want, creating custom security packages for their individual needs, with different options. payment available. Frontpoint provides full instructions for installing the systems, offers a hotline for additional questions, and includes a 30-day risk-free trial and three-year warranty. DIY smart security like Frontpoint is growing in popularity as consumers want security systems that don’t require appointments or installers.
The popularity of smart security systems matches a growing preference for connected homes across the United States. are looking to make their homes safer.
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More content by Sarah Cavill